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What Wisconsin Businesses Are Doing to Make Themselves More Green

March 28, 2019

Lots of companies around the country have taken it upon themselves to become more environmentally friendly. Whether it’s in response to climate change or just good business (some two-thirds of consumers now say they’ll pay more for sustainable products), or most likely both, getting more green has a taken on a whole new meaning in the business world.

In Wisconsin, industries as diverse as apparel, wine and even moving companies have taken initiatives big and small that are having a positive impact. 


One of the biggest companies in Wisconsin is also one of the greenest. Besides pushing towards its goal of zero net greenhouse gas emissions by 2035, Kohler also runs the WASTELAB where it figures out ways to upcycle and reuse what, in an earlier time might have just been considered waste destined for a landfill. The lab has figured out how to do things like repurpose the spent foundry sand into building materials and foundry dust into clay tiles.


Reynolds Transfer and Storage

A company that utilizes massive moving trucks isn’t the first thing that comes to mind when you think of environmentally aware businesses. But the Madison moving and storage company has earned its green stripes from the Wisconsin Sustainability Business Council for efforts like using rain barrels to conserve water and its solar arrays that offset the bulk of the company’s energy use.


Land’s End

The Dodgeville clothing company has taken on initiatives both inside and outside its stores to benefit the environment from switching almost entirely to LED lighting throughout retail stores and corporate buildings to planting 1.4 million trees as a partner of the National Forest Foundation.


Capital Brewery

Sometimes little things make a big difference. The Middleton brewery leaves a small gap on the bottom of the boxes it uses to package its beer. That gap means less cardboard is used in the box, which Capital says results in saving 167 tons of wood every year.

Trout Springs Winery

Besides converting to a geothermal energy system, the winery that claims to be turning the Fox Valley into Napa Valley has undertaken some interesting green initiatives like its flock of chickens. To avoid using pesticides in its vineyards, Trout Springs let loose 30 chickens that devour the pests that could cause harm to the vines. In return the chickens lay plenty of blue eggs that the winery also sells.  

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